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Bud Light Platinum

Posted by in on 10-5-12

bud light platinum anheuser busch ab-inbev beer bottle blue high alcohol superbowl advertisement

Name:

Bud Light Platinum

Description:

A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 ounce serving, 8 fewer than a regular Budweiser.

Advantages:

Captured spirits drinkers and women target markets.

Where To Purchase:

Success Stories: 10/08/2012
via: The Sacramento Bee: http://www.sacbee.com/2012/10/07/4886041/lime-a-rita-selling-out-at-sacramento.html
- The best-selling new beer of 2012
- Expanded the market for AB-InBev by increasing the share of women and spirits drinkers at a higher price point.

Links:

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Company:

Anheuser-Busch AB-InBev

Country of Origin:

USA