Bud Light Platinum
Bud Light PlatinumDescription:
A slightly sweeter, higher alcohol version of Bud Light launched in early 2012, with 6% ABV. This product is noted for being packaged in a new translucent blue glass bottle. Bud Light Platinum has 137 calories per 12 ounce serving, 8 fewer than a regular Budweiser.Advantages:
Captured spirits drinkers and women target markets.Where To Purchase: Success Stories: 10/08/2012
via: The Sacramento Bee: http://www.sacbee.com/2012/10/07/4886041/lime-a-rita-selling-out-at-sacramento.html
- The best-selling new beer of 2012
- Expanded the market for AB-InBev by increasing the share of women and spirits drinkers at a higher price point.
Anheuser-Busch AB-InBevCountry of Origin: