TwitterRss
Submit a New Listing

Bud Light Lime-A-Rita

Posted by in on 10-9-12




Name:

Bud Light Lime A Rita

Description:

This margarita-flavored malt beverage is 8% alcohol by volume (a few states offer 6% ABV versions) and is best served over ice.

Anheuser-Busch’s marketing story is that beer drinkers had been mixing Bud Light Lime into margaritas to create “beer ritas,” so the company decided to simplify the process. “Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors,” he says.

Advantages:

Where To Purchase:

Success Stories: 10/08/2012
via: The Sacramento Bee: http://www.sacbee.com/2012/10/07/4886041/lime-a-rita-selling-out-at-sacramento.html
- The second-best-selling new beer of 2012, behind Bud Light Platinum.
- Lime-A-Ritas have captured about 0.5 percent of the market share in the beer/malted beverage category. Originally introduced as a summer seasonal beverage, Anheuser-Busch has now switched to year-round production of Lime-A-Rita. By May 13, nationwide sales had hit 122,000 cases. The product retails for about $10.99 for a 12-pack of 8-ounce cans.
- Originally introduced as a summer seasonal beverage, Anheuser-Busch has now switched to year-round production of Lime-A-Rita.
- By May 13, nationwide sales had hit 122,000 cases.

Links:

Bud Light Lime-A-Rita Homepage

Bud Light Lime-A-Rita Review at HuffingtonPost.com

Company:

Anheuser-Busch (AB-InBev)

Country of Origin:

USA