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Tropicana Screw-Top 1/2 Gallon Juice Container

Posted in on 10-9-12

Tropicana Screw-Top 1/2 Gallon Juice Container

By replacing the traditional glued 1/2 gallon paper container closure with a plastic screw cap, Tropicana Orange Juice (and the carton's supplier International Paper) created premium product experience helping establish Tropicana as the leading orange juice product in the US.

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Bud Light Platinum

Posted in on 10-5-12

Bud Light Platinum

A slightly sweeter, higher alcohol version of Bud Light launched that successfully expanded the market for AB-InBev by increasing the share of women and spirits drinkers at a higher price point.

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