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Why Your Car Isn’t Electric

From the New York Times comes this article about household innovation, particularly focused on the electric car.  The article highlights how the best engineers have to think about how social forces will affect the way people use technology in the future. The path to successful innovations is more complicated if it depends upon societal change. For example, the technology to recycle glass bottles, metal and paper existed in 1960, when Americans recycled 6.4 percent of their trash. In 2010, we...

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